Making the denim buying process seamless
Making the denim buying process seamless
The Good Glare Label is a fashion company that sells timeless jeans. Our items are made with traditional methods and are shipped directly to your home. Our target audience is young adults. We want to convey a sense of mystery, while at the same time being realistic.
The Good Glare Label is a fashion company that sells timeless jeans. Our items are made with traditional methods and are shipped directly to your home. Our target audience is young adults. We want to convey a sense of mystery, while at the same time being realistic.
The Good Glare Label is a fashion company that sells timeless jeans. Our items are made with traditional methods and are shipped directly to your home. Our target audience is young adults. We want to convey a sense of mystery, while at the same time being realistic.
The Good Glare Label is a web application service that allows seamless order processes for old and new customers. It helps the customer save time with the selection process by providing them with an straightforward, and integrated user interface. My responsibilities included conducting interviews, coming up with written content for the web application service, creating paper and digital wireframes, conducting usability studies, accounting for accessibility, producing low and high-fidelity prototypes of the app, and iterating on designs based on user feedback.
The Good Glare Label is a web application service that allows seamless order processes for old and new customers. It helps the customer save time with the selection process by providing them with an straightforward, and integrated user interface. My responsibilities included conducting interviews, coming up with written content for the web application service, creating paper and digital wireframes, conducting usability studies, accounting for accessibility, producing low and high-fidelity prototypes of the app, and iterating on designs based on user feedback.
The Good Glare Label is a web application service that allows seamless order processes for old and new customers. It helps the customer save time with the selection process by providing them with an straightforward, and integrated user interface. My responsibilities included conducting interviews, coming up with written content for the web application service, creating paper and digital wireframes, conducting usability studies, accounting for accessibility, producing low and high-fidelity prototypes of the app, and iterating on designs based on user feedback.
In my UX design journey, I skillfully utilized a diverse set of tools and methodologies. Mockups and Procreate enabled me to create aesthetically appealing and user-friendly wireframes, while Figma facilitated the visualization of design concepts. To gain a competitive edge, I conducted thorough competitive analysis, empowering me to identify areas for improvement and innovative solutions. Leveraging card sorting techniques, I fine-tuned information architecture for optimal user navigation. Additionally, I harnessed the power of Zoom for testing, conducting remote user sessions to gather valuable insights and enhance the user experience.
In my UX design journey, I skillfully utilized a diverse set of tools and methodologies. Mockups and Procreate enabled me to create aesthetically appealing and user-friendly wireframes, while Figma facilitated the visualization of design concepts. To gain a competitive edge, I conducted thorough competitive analysis, empowering me to identify areas for improvement and innovative solutions. Leveraging card sorting techniques, I fine-tuned information architecture for optimal user navigation. Additionally, I harnessed the power of Zoom for testing, conducting remote user sessions to gather valuable insights and enhance the user experience.
In my UX design journey, I skillfully utilized a diverse set of tools and methodologies. Mockups and Procreate enabled me to create aesthetically appealing and user-friendly wireframes, while Figma facilitated the visualization of design concepts. To gain a competitive edge, I conducted thorough competitive analysis, empowering me to identify areas for improvement and innovative solutions. Leveraging card sorting techniques, I fine-tuned information architecture for optimal user navigation. Additionally, I harnessed the power of Zoom for testing, conducting remote user sessions to gather valuable insights and enhance the user experience.
Competitive Audit for User Expectations: To further understand user expectations, a competitive audit was performed. This involved analyzing the features and experiences offered by competing products or companies. By comparing and contrasting with other existing solutions in the market, areas of improvement for the product under development could be identified. This information played a crucial role in ensuring that the final product would be competitive and meet or exceed user expectations.
Competitive Audit for User Expectations: To further understand user expectations, a competitive audit was performed. This involved analyzing the features and experiences offered by competing products or companies. By comparing and contrasting with other existing solutions in the market, areas of improvement for the product under development could be identified. This information played a crucial role in ensuring that the final product would be competitive and meet or exceed user expectations.
Competitive Audit for User Expectations: To further understand user expectations, a competitive audit was performed. This involved analyzing the features and experiences offered by competing products or companies. By comparing and contrasting with other existing solutions in the market, areas of improvement for the product under development could be identified. This information played a crucial role in ensuring that the final product would be competitive and meet or exceed user expectations.
User Testing and Iteration: The wireframes underwent user testing to assess their effectiveness in meeting the users' needs and expectations. This testing phase involved gathering feedback directly from users. Based on the feedback received, iterative improvements were made to the wireframes, aiming to refine the designs and ensure they were better aligned with user requirements.
User Testing and Iteration: The wireframes underwent user testing to assess their effectiveness in meeting the users' needs and expectations. This testing phase involved gathering feedback directly from users. Based on the feedback received, iterative improvements were made to the wireframes, aiming to refine the designs and ensure they were better aligned with user requirements.
User Testing and Iteration: The wireframes underwent user testing to assess their effectiveness in meeting the users' needs and expectations. This testing phase involved gathering feedback directly from users. Based on the feedback received, iterative improvements were made to the wireframes, aiming to refine the designs and ensure they were better aligned with user requirements.
Creating the Final Mock-up: After incorporating insights from user testing and making necessary refinements, the wireframes were transformed into the final mock-up. The final mock-up represented a polished and detailed version of the application's user interface, taking into account the feedback received during the testing and iteration process.
Creating the Final Mock-up: After incorporating insights from user testing and making necessary refinements, the wireframes were transformed into the final mock-up. The final mock-up represented a polished and detailed version of the application's user interface, taking into account the feedback received during the testing and iteration process.
Creating the Final Mock-up: After incorporating insights from user testing and making necessary refinements, the wireframes were transformed into the final mock-up. The final mock-up represented a polished and detailed version of the application's user interface, taking into account the feedback received during the testing and iteration process.
Delivering an Application for All Users: The ultimate goal of the entire process was to deliver an application that could be used by all sorts of users effectively. By considering the insights gained from user interviews, competitive analysis, and user testing, the final mock-up was optimized for usability and functionality. The user-centric designs aimed to cater to a diverse user base, ensuring that the application could meet the needs of different users and deliver a positive user experience.
Delivering an Application for All Users: The ultimate goal of the entire process was to deliver an application that could be used by all sorts of users effectively. By considering the insights gained from user interviews, competitive analysis, and user testing, the final mock-up was optimized for usability and functionality. The user-centric designs aimed to cater to a diverse user base, ensuring that the application could meet the needs of different users and deliver a positive user experience.
Delivering an Application for All Users: The ultimate goal of the entire process was to deliver an application that could be used by all sorts of users effectively. By considering the insights gained from user interviews, competitive analysis, and user testing, the final mock-up was optimized for usability and functionality. The user-centric designs aimed to cater to a diverse user base, ensuring that the application could meet the needs of different users and deliver a positive user experience.
As someone with prior experiences in front-end development, designing was a fun experience, but it made me realize the importance of content placement, especially for larger screens. During testing, I discovered that some users ignored the login/sign-up page on our website, leading us to make it optional. This approach improved user engagement and satisfaction, allowing them to explore the platform freely before creating an account. Prioritizing user-centricity helped us strike a balance that retained users and offered a personalized experience. This learning will guide future design decisions to adapt to users' evolving needs.
As someone with prior experiences in front-end development, designing was a fun experience, but it made me realize the importance of content placement, especially for larger screens. During testing, I discovered that some users ignored the login/sign-up page on our website, leading us to make it optional. This approach improved user engagement and satisfaction, allowing them to explore the platform freely before creating an account. Prioritizing user-centricity helped us strike a balance that retained users and offered a personalized experience. This learning will guide future design decisions to adapt to users' evolving needs.
As someone with prior experiences in front-end development, designing was a fun experience, but it made me realize the importance of content placement, especially for larger screens. During testing, I discovered that some users ignored the login/sign-up page on our website, leading us to make it optional. This approach improved user engagement and satisfaction, allowing them to explore the platform freely before creating an account. Prioritizing user-centricity helped us strike a balance that retained users and offered a personalized experience. This learning will guide future design decisions to adapt to users' evolving needs.
The project posed challenges in content placement, particularly for large screens with white space involved. Communicating with users and gathering feedback was crucial to understanding their expectations. Overall, the project was a massive learning experience. I enjoyed receiving feedback and using it to iterate on my designs, creating a system that provided a pleasant and enjoyable user experience while navigating the application.
The project posed challenges in content placement, particularly for large screens with white space involved. Communicating with users and gathering feedback was crucial to understanding their expectations. Overall, the project was a massive learning experience. I enjoyed receiving feedback and using it to iterate on my designs, creating a system that provided a pleasant and enjoyable user experience while navigating the application.
The project posed challenges in content placement, particularly for large screens with white space involved. Communicating with users and gathering feedback was crucial to understanding their expectations. Overall, the project was a massive learning experience. I enjoyed receiving feedback and using it to iterate on my designs, creating a system that provided a pleasant and enjoyable user experience while navigating the application.
Creating Wireframes on Paper and Digital Platforms: Drawing insights from the user research, the next step was to create wireframes. These wireframes were developed using a combination of traditional paper-based methods and digital platforms like Mockups, Figma, and Procreate. The wireframes served as the foundational visual representations of the product's user interface and functionality.
Creating Wireframes on Paper and Digital Platforms: Drawing insights from the user research, the next step was to create wireframes. These wireframes were developed using a combination of traditional paper-based methods and digital platforms like Mockups, Figma, and Procreate. The wireframes served as the foundational visual representations of the product's user interface and functionality.
Creating Wireframes on Paper and Digital Platforms: Drawing insights from the user research, the next step was to create wireframes. These wireframes were developed using a combination of traditional paper-based methods and digital platforms like Mockups, Figma, and Procreate. The wireframes served as the foundational visual representations of the product's user interface and functionality.
Interviews to Understand Users: The initial step involved conducting interviews with the target users to gain a deep understanding of their needs, preferences, and behaviors. Through these interviews, valuable insights were gathered about the users' specific requirements and expectations. By asking relevant questions about their experiences and expectations, the aim was to create user-centric designs that would cater to their unique needs.
Interviews to Understand Users: The initial step involved conducting interviews with the target users to gain a deep understanding of their needs, preferences, and behaviors. Through these interviews, valuable insights were gathered about the users' specific requirements and expectations. By asking relevant questions about their experiences and expectations, the aim was to create user-centric designs that would cater to their unique needs.
Interviews to Understand Users: The initial step involved conducting interviews with the target users to gain a deep understanding of their needs, preferences, and behaviors. Through these interviews, valuable insights were gathered about the users' specific requirements and expectations. By asking relevant questions about their experiences and expectations, the aim was to create user-centric designs that would cater to their unique needs.
My Role: UX Researcher, Designer, and Tester
My Role: UX Researcher, Designer, and Tester
My Role: UX Researcher, Designer, and Tester
Learnings
Learnings
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© 2023 Shruti Shankar Narayanan's UX Design Portfolio
Get in touch with me
Resume
© 2023 Shruti Shankar Narayanan's UX Design Portfolio
Get in touch with me
Resume
© 2023 Shruti Shankar Narayanan's UX Design Portfolio